Did the February 1st email changes feel like a hostage situation courtesy of Google & Yahoo?
It was a pretty big deal, & you can bet there will be even more tightening of the rules in the months & years to come.
In the meantime, you need to know where you stand NOW & how to make things right so you can reach your audience with confidence!
Business owners like you spend thousands on online courses about creating and launching offers, meticulously build and curate lists of qualified prospects that fit your ideal customer avatar, and invest tons of time and effort into designing very detailed email campaigns.
When you send those campaign emails out, you expect them to land in the Inbox. When they don’t, that’s literal cash out of your pocket. 💰 💰 💰 💰 💰
Based on my years of experience, I can say that most people sending marketing emails are unaware of the issues they probably have bubbling up under the surface.
The road to high deliverability begins with getting your systems up to the new standards. There is no other way.
I've put together two Done-for-You options designed to fix your current email deliverability issues so your marketing efforts can achieve their FULL IMPACT. 🎯 🎯 🎯
Whether you are new to the online marketing space, or a seasoned veteran with tens of thousands of contacts on your list, we can get your sending platform back on the road to high-deliverability success. 🙌🏻 🎉 🍾
TAKE ACTION NOW TO GET THIS PROBLEM SOLVED
Choose from Quick-Fix & White Glove Options
Which solution best suits your needs & long-term vision?
TUNE-UP
$297
Basic analysis of sender verification & authentication issues related to SPF, DKIM, & DMARC for ONE sending domain.
Correction/setup of DNS records for ONE domain on up to (2) sending platforms.
Setup of DMARC monitoring platform.
BONUS! $147 value
Includes One FREE Month of our Pro Monthly Monitoring & Maintenance service
TUNE-UP PRO
$997
Everything in standard TUNE-UP plus...
Deeper sender deliverability anaylsis.
Migration to high-performance DNS platform.
Recommended for larger lists (5000+)
Commercial, agency-grade monitoring tools with more analytics and data sources.
BONUS! $294 value
Includes Two FREE Months of our Pro Monthly Monitoring & Maintenance service
Testimonials
"Oh my gosh!!!! I can't even put into words how frustrated I felt about all of the new email stuff. I have tried to do a lot of stuff on my own and got completely overwhelmed with the process. To make matters worse, my old web host had deleted all of my DNS files! My website and email were completely broken and offline. I contacted Sam and he went above and beyond to get me all set up. I can't tell you how amazing he is!!!"
Sophie Berkley
Clinically trained mentor, coach, and consultant
“I enlisted Sam's expertise for setting up email authentication, and the process was nothing short of seamless. Sam guided me click by click, explaining everything in a simple and easily digestible manner. While email deliverability and tech aren't my areas of expertise, they certainly are Sam's. If you're hesitating, don't – run, don't walk. Having Sam optimize your back-end systems will provide you with invaluable peace of mind, allowing you to sleep soundly at night!”
Saira Gangji
Workplace Investigator + Assessor
Want to learn more about why Monthly Email Monitoring & Maintenance (MEMM) is so important?
WHY DO GOOD EMAILS GO TO SPAM??
Email has become a Wild, Wild West of sorts. In 2023, it’s estimated that over 350 BILLION emails were sent and received globally every single day.
At least half were classified as spam by mailbox providers like Google, Yahoo, and Microsoft.
That number will only increase, and mailbox providers will get even more aggressive in their spam filtering techniques as they work to protect not only their mailbox users, but also their finite infrastructure resources like server compute power, cloud storage, energy usage, and internet bandwidth.
Want proof? Look no further than the well-chronicled Google/Yahoo changes of February 2024.
Bottom line:
Spam has a significant financial cost to email providers, and they are always looking for new and improved ways to stop it before it gets to the Inbox.
This might be great news for the average email recipient, but it also means that LEGITIMATE bulk email SENDERS will have to deal with constantly moving targets to get their messages to those who want to receive them.
Those who fail to adapt and keep up with the changes will become collateral damage in the war on spam, with the end result being significant loss of revenue. Or worse…total business failure.
NEED HELP? WE GOT YOU COVERED!
FREQUENTLY ASKED QUESTIONS
Not necessarily. In fact, based on my experience, not likely. Because of the complexities and limitations around custom domain names and DNS, marketing software providers typically can't access (or support) most of the settings and parameters required for proper email reputation and deliverability success.
Most built-in email services use a shared model; all customer emails are sent through a single connection from the marketing platform to a bulk email sending service. All messages are sent using the marketing platform's domain name. When used in conjunction with your own custom domain and "From" address, and if the sending platform is not configured to allow proper authentication for YOUR doomain, this causes a mismatch and prevents full alignment of the email authentication components.
As part of the Tune-Up process, we will normally need to make changes in the following systems: CRM platform, DNS provider, domain registrar, and possibly others. In many cases, you can create a secondary admin account for our temporary use, enabling you to keep your credentials private. When that's not possible, we can perform needed tasks during remote screen-sharing sessions on your computer, where you input all credentials. This should alleviate any need to provide us with your passwords. As a general rule, we are against password sharing.
This would depend entirely on timing and would be decided on an case-by-case basis. If the decision is made soon after the purcahse is made, but before the project is completer, we would be happy to consider a credit (either partial or full).
Email deliverability is already crazy complicated and unpredictable, and it continues to evolve as mailbox providers tighten things down even more and come up with new methods and standards to fight spam. We want to make sure nothing major changes for you in the short-term, including the discovery of unknown senders already using your domain (it happens more often than you think!) DMARC allows us to see ALL senders who are using your domain, but we won't see them until they actually attempt to send. If this occurs, or issues are found after the initial fix and within the 30-60 day monitoring period, we will resolve those issues as well.
With 26 years of working with business owners and employees, I know from first-hand experience that technology can be intimidating and difficult to comprehend if it's not your daily focus. And it's constantly changing. We offer a comprehensive monitoring and support service that addresses these needs -- click the "Learn more about MEMM" button above for details!
I'm Sam, an expert in email deliverability with over 26 years experience in the IT sector, helping small business owners leverage tech. I, myself, am an online business owner.
I know this problem well and I can help you solve it!
As a launch manager, I've unsnarled my share of tech challenges for clients and know the first places to look when there's an issue. But when one particular client continued to have difficulties with deliverability and spam scores, I knew we needed more help. Luckily, Sam was recommended to us and he uncovered nefarious work from a previous contractor the likes of which I (and the software companies we were using) hadn't experienced before. He was such a pleasure to work with. Not only was he able to explain complicated tech issues in a way we were able to understand, it was obvious he really cared about my client's success. Sam is on my shortlist of people to call when tech challenges arise - for me or for my clients.
Tracie S.
Launch Manager
"Removing the Distraction of Tech for Entrepreneurs"
team@onlinetechpartner.com
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